The creation of a custom website for a coach operator includes the following elements:

1. Brand identity adaptation: The website is designed to reflect the brand identity of the coach operator, using the right colors, logos, fonts, and visual elements to create a consistent and professional visual identity.

2. Custom CMS: A custom content management system (CMS) is developed to facilitate all coding and content management tasks on the website. This allows the coach operator to easily update the content of the website, add new pages, edit information, etc., without requiring advanced technical skills.

3. Programming in PHP/HTML/CSS3/jQuery: The website is programmed using modern web technologies such as PHP, HTML, CSS3, and jQuery to provide an optimal user experience in terms of functionality, performance, and usability. This includes creating interactive pages, contact forms, search functionalities, etc.

4. Text and keyword optimization: The texts on the website are optimized for search engines, using relevant keywords for the coach operator and the industry it operates in. This includes optimizing meta tags, URLs, page titles, and descriptions to improve the visibility of the website in search results and increase organic traffic.

5. Creation of a dynamic sitemap: A dynamic sitemap is created to facilitate optimal search engine optimization of the website. This sitemap allows search engines to efficiently navigate through the pages of the website, contributing to better indexing of the content and improvement of the ranking in search results.

In summary, the creation of a custom website for a coach operator includes brand identity adaptation, custom CMS creation, programming with modern web technologies, text and keyword optimization, as well as creation of a dynamic sitemap to facilitate search engine optimization.